Your collection deserves
a proper sommelier.
"Shall we have a look at what you've got? I promise to be gentle."
— Som
Just Som it.
Your personal sommelier.
Always on. Always honest.
Som is your personal wine companion — powered by AI, delivered with the charm of a well-traveled Londoner, and built with deep respect for the craft.
Reads any wine list
Photograph a restaurant menu, a bottle label, or a shop shelf. Som identifies every wine and gives you the inside track.
Som says
"Snap a wine list, a label, or just type — I'll do the rest."
Scores and reviews
Instant consensus scores and a one-line review for every wine — written with personality, not pulled from a database.
Som says
"Old-vine Barossa Shiraz that could arm-wrestle a bear. In the best possible way."
Knows your cellar
Som cross-references everything against your collection. Already own it? Similar producer? Som will tell you — with a wink.
Som says
"You do have a soft spot for Burgundy, don't you? Might I suggest opening that lovely '18."
How it works
Show Som a wine
Photograph a wine list, snap a label, or just type a name. Som handles it all.
Get the inside track
Instant scores, a witty one-line review, and a comparison to what's already in your cellar.
Act on it
Add to your cellar with one tap, save to your wish list, or simply enjoy knowing more than everyone else at the table.
A complete cellar,
beautifully managed.
Som is just the beginning. Everything you need to catalogue, track, and enjoy your collection — beautifully.
Point. Snap. Catalogued.
AI reads any label in seconds. No typing required. Batch scan your entire collection at once.
Intelligence, not just data.
Every bottle enriched with scores, pricing, drink windows, and pairings. Know what you have and when to open it.
Critic Scores
Aggregated ratings
Market Pricing
Real-time estimates
Drink Windows
Peak timing
Food Pairings
AI-suggested
Wish List
Save wines from Som for later.
Social & Friends
Find friends by @tag. Compare cellars.
Custom Tags
Your labels, your system.
Tasting Log
Notes, scores, and memories.
Smart Matching
Duplicates merge automatically.
CSV Import
Bring your existing collection.
Simple, honest pricing.
Start with 3 free tastings. Then choose the plan that fits.
Monthly
Cancel anytime. Full access to every feature.
Annual
Best value for serious collectors. That's $4.17/mo.
Lifetime
One payment, forever access. No renewals, no surprises.
All purchases are final. By subscribing, you agree to our no-refund policy. Lifetime access refers to the platform's operational life, provided as-is.
Every plan includes
Ready to just
Som it?
Join collectors who trust Som with every bottle, every pour, every occasion.
3 free tastings · No credit card required
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